Hi, my name is Mario Moreno and I am the Founder and CEO of Moonrise Social Club, a marketing and digital agency built to support aspiring marketers, entrepreneurs and businesses of all sizes. However, I'm not your average consultant or industry professional and this isn't your average agency.
I built Moonrise Social Club as a multi-tiered business. One tier is focused on my independent consulting work that I do with brands on a project by project basis. Mostly this work is centered around my 12+ years experience in marketing and optimizing brand strategies, but sometimes the project fall outside of marketing as well. The other side of the business is the stuff you'll find more exciting - the content side of the brand. On this side, I am focused on building an inclusive learning community through e-learning courses, podcasts, social media content and more. Free and premium content are readily available for those who aim to improve their marketing skill set and develop themselves into stronger marketers and brand experts.
But before all of that, I knew I wanted to build a brand and not just a regular consulting agency. I came up with the idea one day after watching this TikTok...
What if our intuition is really our future selves trying to tell us something.♬ What Falling in Love Feels Like - Jake25.17
After I watched that TikTok, the emotion of discovery and exploration come crashing over me like a wave. I knew that this TikTok would be the inspiration for the branding of my agency. I loved the idea of a moonrise being the focal point of someone's day. This image of a sunset and the moon being exposed in a desolate desert or beach really stuck with me. And there was something refreshing about how when most people think the day is done when the moon rises, that others go out there and explore.
So, I took the inspiration, color scheme and idea for this brand and partnered with a graphic designer and friend of mine (who I also discovered on TikTok) - @gettles and came up with a branding guide. See below for some of the amazing creative ideas she came up with:
Then once I had the branding down and guidelines determined, I worked with an agency called C2-Digital to build my website and hired an intern to build social media content. And that, ladies and gentlemen, is how the brand, Moonrise Social Club was born... all from a TikTok...
I look forward to sharing more behind the scenes with you as I build Moonrise Social Club and appreciate you coming along for the journey. At any point if you have any requests or ideas, please ask or send them my way! You can always get in touch with me at email@example.com.
I can't wait to build this incredible brand alongside you and have you be a part of it all from the very beginning!
Mario Moreno (@followmario)
Moonrise Social Club